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Why is Ramadan a season of double profits?

سلة.. مستقبل التجارة · 2025-03-15T00:37:32.368Z

cover-02 (1).webp 1600×900 68.2 KB Throughout history, religious and social seasons have been linked to noticeable growth in commercial activity, contributing to many human and economic shifts. With rapid technological development and the digital revolution that has increased internet access worldwide, especially in Saudi Arabia, where internet users reached 99% of the population in 2023, the impact of religious and social seasons, led by Ramadan, has multiplied for merchants and consumers alike, driving a radical transformation in commerce that keeps pace with this rapid development. In recent years, Saudi Arabia has seen tangible growth in e-commerce in terms of regulation and targets. E-commerce in Saudi Arabia is expected to jump to more than SAR 34 billion in 2026, compared with SAR 19.3 billion in 2021. E-commerce, one of the most prominent phenomena of the modern economy, has radically changed how trade works and how consumers interact with it, especially in Saudi Arabia. Salla has played a key role in this shift, driving this exceptional growth as the largest e-commerce platform in Saudi Arabia. Sales on Salla in Ramadan 2024 exceeded SAR 1.6 billion, up 105% compared with the other months of the year between the two Ramadans, which averaged about SAR 792 million. Orders exceeded 6.5 million, up 116% on the other months, which averaged 3 million orders. The average order value (AOV) in Ramadan was SAR 274, and the average cart size was 3 products. Mobile browsers were the most common channel at 90%, showing customers’ preference for using phones to browse and order, followed by store apps at 7%, showing that some customers order through specific apps provided by stores. Overall, the statistics in this report reflect the steady growth in commercial activity and sales during Ramadan, a vital period in many markets, along with the positive impact of the current digital shift in e-commerce and the importance of making the most of the exceptional Ramadan season for merchants’ profits. The “E-commerce on Salla in Ramadan 2024” report reviews e-commerce performance on Salla during Ramadan in Saudi Arabia and analyzes its impact on businesses and consumers alike, highlighting the key factors behind Salla stores’ growth during Ramadan, encouraging merchants to discover new opportunities and make the most of this digital shift. Download the report from the Salla blog 🔗 تقدر تحمل التقرير من مدونة سلة🔗

سلة.. مستقبل التجارة

2 years ago

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حاتم السلمي

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